Yahoo! and eBay merge

Microsoft and Google were rumored to merge. Wrong guess. It’s Yahoo and eBay which team together.

“Under the deal, Yahoo will be the exclusive third-party provider of all graphic ads throughout eBay’s auction site. Yahoo has also chosen EBay’s online payment system PayPal to allow its own customers to pay for Yahoo Web services.”

“In addition, Yahoo Web search features will be integrated into a co-branded version of the eBay toolbar, and the companies said they would explore developing ‘click-to-call’ ad technologies on their respective Web sites.”

Click-to-call is a recent feature link contained inside an advertisement. Users are invited to click them to directly call the announcer and pursue a transaction.

“Yahoo! and eBay will explore developing and deploying click-to-call advertising technologies on their respective Websites in the U.S., accessible by users of both Yahoo! Messenger with Voice and Skype.”

Of course, that doesn’t tell whether Skype or Yahoo! Messenger will be exclusively in charge of the click-to-call voice services. But relaunches the last year’s rumor of a possible Skype/Yahoo! Messenger merge.

May 25, 2006 | By Nuno

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