VoIP market’s getting crowded, let’s play some video games
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Day after day, the VoIP market is getting crowder and crowder, forcing new competitors to bring additional values. Sabeer Bhatia believe there’s a nice place for him. He bets that video games combined with instant messaging and SIP voice calls will hook new users.
Who is Sabeer Bhatia? You know him by its most notorious company, Hotmail.com, one of the first email portal, then sold to Microsoft for $400 million. Mr. Bhatia then turned into a serial entrepreneur.
This time, he’s launching VoiFi (see no direct connection with WiFi), a Mumbai, India-based company that bred the VoiFi beta software offering free IM service and P2P telephony. The software has been sold to Re 1, whom users could receive free phone calls from anywhere in the world to India.
Video games as the hook
Re 1 users will also be proposed a short selection of video games, “War Zones”, “Snakes and Ladders”, “Tic-Tac-Toe” and a version of the Indian poker called “Teen Patti”. VoiFi took the last 18 months to get them working reading, added ZDNet India.
“Entertainment has a great opportunity in the country [India], and this is what is going to be the differentiator considering there are a number of other VoIP providers like Skype, Yahoo, MSN and GoogleTalk,” Bhatia told Business Standard. We wish him good luck. His previous venture, Arzoo, a virtual pool of free-lance writers academics and computer techie answering questions on personal tech problems, ended as a business flop.
Mar 6, 2006 | By Nuno
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