If you’re a newbie cellphone operator in Japan, drop voice services

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Japanese eMobile is the last cellphone operator to enter the South-East Asian ultra-competitive market. How do they envision the future? Is there still some niche markets?

In fact, eMobile, the cellular subsidiary of ADSL infrastructure company eAccess, “is sliding in with a data-only HSDPA service that’ll start this March and grow a voice element in 2008”, reports Dottocomu. HSDPA is short for high-speed downlink packet access, an improvement of the UMTS standard (check Wikipedia).

Their cellphone catalog is pretty thin. It currently includes the Sharp EM One, an Internet tablet with a dual-slider keyboard which among other features, will support voice calls once connected, and looks for VoIP calling clients “like Skype to fill in some of the gap for the meantime”.

“Voice services will be supported in their initial phases by a roaming arrangement with NTT DoCoMo to provide nationwide coverage; it’s not entirely clear at present how extensive eMobile’s own network is.”

Feb 19, 2007 | By Nuno

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