Mobile companies want their Google
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Convergence. Internet companies take on the mobile phone market, and mobile operators do the same. After their intention to build their own open source operating system to power the next generation of cellphones, major cellphone carriers intend to build their own search engine.
The starting group includes Vodafone, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia, Cingular and France Telecom/Orange, which is currently working with Google to develop a cellphone with the Google search engine enabled, among other services.
They would gather at the upcoming 3GSM in Barcelona to discuss about the technology and the business model to adopt. “The networks may decide to go with an existing search engine and use their combined might to secure a majority slice of the income. Another idea up for discussion is the creation of a white label service, with a single advertising sales house and technical team, to which mobile networks could then apply their own brand,” the Telegraph reported.
Feb 5, 2007 | By Nuno
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