Odeo switches business plans and brand. It’s Obvious.
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Today, a double announcement — in fact, just one: It’s time for a brand refreshing. Odeo, the podcast portal, has been acquired by Obvious Corp. Obvious is nothing but the company founded by Evan Williams, the former CEO of Odeo.
Williams explained it like this: “Odeo had plenty of money in the bank. We could have held out for a couple years. But we had to look at the risk and the opportunity cost. Just because we could spend the money doesn’t mean we should. Did it seem like continuing on the path we were on would be the best use of both the money and the time of everyone involved? It did not.”
So instead of keeping Odeo on tracks, the better idea was to swap the Odeo’s structure and raise it from dead as Obvious, which is announced to focus more on services to business, as the consumer web “is increasingly hits-driven and increasingly crowded, which makes it more difficult to predict what’s going to work.”
Right after the first Internet bubble, the same switch from B2C to B2B business plan was made by many companies seeking profitability. Obvious/Odeo pours some B2B into B2C. Does it mean they anticipate a forthcoming Web 2.0 deflation?
Oct 26, 2006 | By Nuno
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