Mobile phone sales slowing down
-
-
How many cellphones there are worldwide? 2.5 billion, say studies, in mid-term this year. It’s a lot more than people accessing the Internet, which is around 16%, worldwide. But with this bunch of cellphone availability, comes the saturation.
Worldwide sales drops under the two-digit growth, says marketing intelligence Informa Telecoms and Media on BBC. As a result: It’s not anymore a matter of enticing non-cellphone users, but making them upgrade their phones regularly.
And for them, cameras, more memory and cutting-edge design would become the main criteria consumers will focus on.
Sweeter design is obvious. We already saw Motorola, LG or Nokia moving in this direction. Recently, Nokia made the decision to stop naming its cellphones in alphanumeric. Elle Magazine also has a Glamour phone.
But we add two items to the list:
- Roll out more duo-phone models;
- Enhance the user experience.
The first is to cope with the WiFi spread. The second is good sense. It’s one thing to get a mobile phone able to send MMS, to post on blogs or social networks, upload podcasts, videocasts or pictures. But a really not insignificant part of the cellphone users don’t know how to do that, and worse, don’t even know such functionalities are available on their phones. Projects like Uni.me info aesthetics (in picture) could really do something.
Oct 5, 2006 | By Nuno
- comments
-
-
-
- Stay in sync'
- Full content
- Content tagged VoIP
-
-
-