Microsoft to reload itself on the Web
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Focusing on services, only services. That was IBM’s primary goal in the 90s when the server and PC manufacturer reinvented itself in a service-driven company. The results was stunning. From a loosing company, IBM turned again highly profitable.
In 2006, Microsoft will take the same orientation, asserted Ray Ozzie, the new Microsoft chief software architect and the creator of IBM’s Lotus Notes, at the Financial Analyst meeting.
“Now in a previous era, the PC era, when looking at a palette of opportunities like this, Microsoft would naturally begin by thinking with a PC mindset. […] But we’re in a new era, an era in which the Internet is at the center of so much of what we do now with our PCs. And it’s important to start then from a different vantage point. So instead, we start with the Internet service.”
In practice, the big different between Gates-controlled Microsoft and Ozzie-powered Microsoft lays just in one word: Live. Bill Gates focused on Windows while Ray Ozzie concentrates on Windows Live.
“The Windows Live services platform serves three distinct roles. First, it makes it easier for developers both inside and outside of Microsoft to quickly and easily create open, interoperable, broad-scale Internet applications and services.” “Second, its purpose is to observe and aggregate the behavioral activity of users in a manner respectful of their privacy, both to improve the user experience and to improve profitability.” “And third, its purpose is to serve as a common back end for monetization supporting all three services’ business models—advertising, subscriptions and transactions.”
So if you have something to remember from this speech is in short: You who achieved to turn away Microsoft and its hegemonic operating system, somehow, you’ll have to fight again. On the Web. Because it’s starting again.
Jul 29, 2006 | By Nuno
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