Viacom hooks up with Joost
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After asking YouTube to take down 100,000 videos, Viacom is expected to sign a licensing deal with Joost, the new venture started by Skype’s founder Niklas Zennstrom and Janus Friis, the WSJ reports. Said differently, it means YouTube users will need to wait the first public release of the video software to keep watching the same kind of videos they used to in YouTube.
Joost is a TV client that turns any laptop and computer running on Windows and now on Mac platform into a TV set. And like traditional broadcasting, the software also brings up ad spots, making this business model a more interesting alternative to social video sharing, more and more considered as social video pirating.
Viacom is the third major broadcasting company to partner Joost. Warner Music Corp. and TV production company Endemol are the other ones. If you want to know more about Joost’s client, check our short-list here.
Three bloggers’ reactions:
“When Friis says that Joost ‘protects the interest of content owners”, what he means is, Joost locks down content so that it remains tied to the platform, and can’t be distributed elsewhere.” Steve O’Hear, The Social Web
“I did speak with VP Corporate Communications Jeremy Zweig who said “several hundred hours of [Viacom] TV and movie content” will be up on Joost when it goes live, possibly next month. ‘It’s not a trial; it’s the real thing,’ Zweig told me earlier today. ‘It’s another aspect to our digital strategy.’” Kate Kaye, ClickZ blog
“The agreement means that TV shows from MTV, BET Networks, and film studio Paramount Pictures will be made available to watch for free on the internet. MTV’s offering will include Laguna Beach, Beavis and Butthead, Real World and Punk’d,while Comedy Central will offer Freak Show and others.” — The Laguna Beach on MTV blog.
Feb 20, 2007 | By Nuno
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[…] has been in close private beta for a while. Since its start, the company has inked some deals with Viacom, Warner Music, Endemol, or more recently with the Ministry of Sounds TV. We explained how it works […]