IPhone: A full-page ad to gain public opinion approval

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Before to go to court, Cisco is battling for the public opinion approval about the iPhone trademark. Although the company agreed with Apple to extend the cease-fire by 2 weeks, it came out with a full-page ad in the New York Times last week (via textually). The ad shows a comparison table between the Apple’s iPhone and the Cisco’s iPhone, to insist on the trademark ownership one more time.

It also promoted on the retro look as a cool feature of the WiFi Skype phone, something that would just reposition the comparison on a ‘old fashioned industry vs the cool and trendy company’. Not sure NY Times readers would be convinced by the Cisco’s initiative.

Feb 5, 2007 | By Nuno

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