Helio to succeed, Helio to fail
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Is Helio business running out of shape? Yes? No? The question has been discussed many times before the launch of the mobile virtual network operator (MVNO), without any real convincing arguments from both sides.
Soon, as if it wanted to clearly sublime its potential into a real dynamic, Helio will open a series of cellphones stores targeting tech-savvy MySpace people and compulsive IM users (WSJ, textually). Three stores will open, in Santa Monica, CA; in Denver, CO; and in New York City.
But in the same time, consultancy Strategy Analytics fires at Helio and other MVNO “launched in such fanfare earlier over the past two years, will fail to make an impact on the marketplace.”
Their report favors “less glamorous MVNOs, Tracfone, Virgin, and Boost,” which “aimed at the prepaid and youth market, have carved out a comfortable niche,” understand 65% of the US MVNO market just for 2005. Efficiency brings supremacy, a lesson to learn for Helio?
Aug 14, 2006 | By Nuno
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