Fon seasonal promotion: Low-cost routers for everyone
So Fon unveils parts for the summer: Replace Santa-Claus. Replace that generous old man without any borders who loves giving free gifts. Again. Today, Reuters and AFP both reports that Fon is planning to give away 1 million wireless routers for just $5 a piece.
Martin Varsavsky confirmed the figure on his blog, although the Fon website just displays that 10,000 social routers are giving for 5 euros or USD a piece ― “social router” is a name coined by Fon.
People acquiring a social router will have to register as a Fonero within 30 days of their purchase otherwise, they will have to pay a $45 surcharge.
For the record, since it starts, lowering the cost of routers has always been the primary Fon’s marketing strategy. Back in February, when Martin Varsavsky grabbed $22 million from Google, Skype, Sequoia Capitals, Fon’s routers worthed $25. Recently, the Fon Spring promotion aired a social router for just $1.
All this seems to be a defensive move than a audacious inspired battle plan. Up to now, Fon has garnered around 56,000 Foneros (members). And the network to force interoperability with ISPs needs to beef up a lot more.
But that may evolve more rapidly; Fon expected to roll out its own router in September (in picture) and ‘finally’ introduces the Bill level. Members could monetize their shared broadband access. That might spark the general interest, a bit.
Jun 26, 2006 | By Nuno