Soccer World Cup gave headache to mobile users

The soccer World Cup now has ended. Swarms of supporters have all taken their bus to get back home, and support their local teams. Time for what? Time for debriefing. And for a first shot, 3G services were quite mediocre.

“Far from building momentum around mobile data, these figures would suggest the net result of the World Cup has been to generate a negative user experience among mobile subscribers,” wrote Marek Pawlowski on the MEX blog, the PMN User Experience conference.

“In England’s first game against Paraguay, 3 was far and away the best performer, delivering a video clip of Beckham’s free kick within 90 seconds. T-Mobile followed 90 seconds later with a text alert, while one operator took twice as long (over 6 minutes) to provide news of the incident.”

But the trends remain steady. “The opinion poll study produced some other interesting figures. 11 percent of customers said they were interested in mobile TV, some way behind text alerts (22 percent), video clips (16 percent) and picture messages (also 16 percent).”

Jul 13, 2006 | By Nuno

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