EBay’s Click-to-call service: A vaporware?
Yesterday, EBay and Google announced an undisclosed multi-years deal for advertising eBay, Skype and Click-to-call services. The NY Times has asked several specialists on what both companies could gain from the deal. And the majority of answers aren’t that optimist.
Doubts about Click-to-call are:
- VoIP services tend to tease residential users with regular phones, the ones they use previously, the ones that don’t have any Web browsing features. And we add that Skype is pushing in this direction with its partnership with NetGear and others to bring out cordless and wireless phones.
- Mass consumers don’t care about the top-notch technologies that will change their habits. They want relevant calls to reach relevant companies.
- Click-to-call aren’t for every kind of services and goods.
So is eBay really doing something right to invest so much to monetize its Skype technology? Or is Click-to-call simply a niche market?
Aug 29, 2006 | By Nuno