Cingular charming MySpace users

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Cingular and News Corp.’s MySpace strengthen their partnership. Cingular, the largest mobile carrier in the US, will offer MySpace services to its users for $2.99 per month. Cingular users will be able to go to their MySpace page to update blog posts, upload photos, get messages or search for friends.

Technically, the service is provided through a Java-based cellphone application to download. Initially, about 30 cellphone models will be supported, with another 20 models supported in the coming weeks, which will then account for about 90 percent of Cingular’s cellphone user base. A MySpace spokeswoman adds that online videos from MySpace will not be viewable on cellphones at launch, it is likely to be a service offered some time in 2007.

This doesn’t seem to be an exclusive relationship between Cingular and MySpace. And if this keeps going, it could weaken Helio’s strategy, as so far the MVNO primarily targets MySpace and teens as customers.

Dec 18, 2006 | By Nuno

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