A cellphone for every need, for everyone
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Now it’s the turn of the Wall Street Journal to buzz around cellphones that get stylish. The trend is obvious, we’ve talked about it many times on 21talks, the GlamPhone designed for Elle magazine readers or Samsung Versace clamshells. But, stop talking, here are what you could grab before getting back into school.
- “Deutsche Telekom AG’s T-Mobile USA launched two limited-edition Sidekick phones last winter, designed in cooperation with Liz Claiborne Inc.’s Juicy Couture casual-clothing brand and a tattoo artist known as Mister Cartoon.”
- “KDDI Corp. kicked off the Japanese competition in October 2003 with Infobar, a phone shaped like a candy bar.”
- “Waterproof, shockproof phone by Casio Computer Co., popular among construction workers, backpackers and even phone addicts, who want to take it into the shower.”
- “DoCoMo’s ‘earth-friendly’ phone, whose plastic casing is made from natural materials such as corn and fibers from the kenaf plant.”
With a extended catalog, marketing rules of the cellphone industry are going to radically change. More guerrilla marketing tactics, more buzz, more charm to trendsetter.
Note: The WSJ article is free for today but will soon land in the paid articles.
Aug 17, 2006 | By Nuno
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