Apple suspected to enter the mobile market
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Steve Jobs keeps unsealed secrets about the iPhone. So again, it’s a rumor: Apple could turn to enter the mobile market as a MVNO.
“American Technology Research Shaw Wu said the Cupertino, Calif.-based company is likely to adopt an MVNO (mobile virtual network operator) strategy, where it will not own a licensed frequency spectrum, but instead resell wireless services from larger providers under its own name. Such an approach would allow Apple to maintain tight control over the phone’s user experience,” reports Apple Insider.
That would make a lot of sense. Microsoft will try to get in there with Zune, next November. And Apple has some experiences in this field with mobile phone as they worked with Motorola for the Rokr. What do you think? Would we soon say “Allo iPhone”?
Aug 11, 2006 | By Nuno
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[…] Shaw Wu, senior analyst for American Technology Research consultancy, might once again smell a juicy Apple product. Previously, he was one of the industry analysts that forecast Apple would enter the MVNO market this summer, and he’s the one who told the press that the iPhone development was near completion last September. […]