AOL suspected to launch a free broadband Internet promotion
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Henry Ford was famous for its great sense of anticipation. In the 1920s, he raised its average employees salaries to make them buy more T-Fords. More buying power, more demand, more output, as a true Keynesian policymaker.
AOL needs to roll out some crazy plans to relaunch itself. And according to the Wall Street Journal, relayed by Reuters, AOL is expected to use the same technique:
“AOL could give up as much as $2 billion in subscription revenue if a gambit aimed at boosting the Internet service’s advertising revenue goes ahead. Under the plan, AOL would stop charging subscription fees for users with high-speed Internet access or a dial-up service from another provider.”
The plan would make 8 million existing dial-up customers rush into broadband access. Add to this, the fact that nearly one-third of the company’s customer base of 18.6 million in the first quarter already has high-speed access, AOL will be in a very good situation to launch triple-play offers.
Jul 6, 2006 | By Nuno
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