$100 million to turn Zune the most social iPod
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Estimated budget: About $100 million. For that price, you can have Spiderman 2, Titanic or Cat Woman. But that’s just the amount Microsoft will spend promoting its multimedia player Zune.
Both McCann Erickson and 72andSunny are working on the ad campaign. It’ll focus on the Zune social aspects, that means the file-sending and receiving functions, and WiFi-enabled features that Apple CEO Steve Jobs isn’t afraid of because they’re too slow.
Big marketing campaigns are the usual tactics Microsoft uses for its products. With successes of course, but also with failures. And although iPods don’t provide such features, betting on social aspects without being a ‘cool’ product might end up in a flop.
Note: Since the end of the last week, we experienced many disconnections from our ISP. Posting has been postponed this weekend to set everything up. We’re sorry for this, and hope it didn’t bother you that much.
Nov 6, 2006 | By Nuno
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